Job Description
Great benefits. Competitive pay. We know these are some of the things people look for in a job.
If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a calling - then we're ready to meet you.
When you join Wounded Warrior Project (WWP), you're committing to making a difference. We make a commitment to you, too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.
At WWP, we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as:
A flexible hybrid work schedule (three days in the office, two days' work from home)
Full medical, dental, and vision coverage for both teammates AND family members
Competitive pay and performance incentives
A fun, mission-focused, and collaborative team environment
A mission that matters is just the beginning, so if you're ready to get started, we're ready for you. The Wounded Warrior Project (WWP) Senior Marketing & Campaign Strategist develops, executes, and evaluates marketing and communication strategies to strengthen the WWP brand and drive engagement with new and existing members. This role is responsible for creating, implementing, and refining marketing plans, including overseeing creative development and supporting multi-channel campaign execution.
DUTIES & RESPONSIBILITIES - Assist with developing and implementing effective media plans, including selecting appropriate channels, optimizing budgets, and tracking campaign performance.
- Collaborate with internal teams and external vendors to create and execute marketing plans based on business goals, market conditions, and audience needs.
- Coordinate and oversee marketing research initiatives as assigned.
- Oversee the setup and management of marketing campaign infrastructure, including creating tracking links, integrating with analytics platforms, and aligning with reporting requirements; ensure accurate data capture and deliver regular performance reports to guide strategic decisions.
- Serve as a trusted marketing advisor to key stakeholders and marketing and communications leaders by staying abreast of marketing channel best practices, trends, innovative ideas, strategies, and industry standards.
- Manage the campaign creative development process by collaborating with marketing teammates and creative agencies to ensure messages and designs align with the media strategy and best practices for various communication channels.
- Lead ongoing performance analysis of marketing campaigns to ensure alignment with KPIs and make real-time adjustments to optimize outcomes.
- Maintain brand consistency across all materials and channels and serve as a brand ambassador by upholding the organization's voice, tone, and visual identity in internal and external communications.
- Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
- Other related duties as assigned.
KNOWLEDGE, SKILLS, & ABILITIES - Ability to manage relationships with creative and media buying agencies, optimize campaigns to meet KPIs, and adapt strategies in response to shifting priorities.
- Strong analytical skills, with the ability to interpret both quantitative and qualitative data, identify trends and issues, diagnose root causes, and draw actionable insights.
- Demonstrated ability to manage multiple priorities, meet tight deadlines, and maintain strong attention to detail in a fast-paced environment.
- Strong written, verbal, and interpersonal communication skills, with the ability to convey complex information clearly, engage stakeholders effectively, and ask insightful, strategic questions.
- Skilled at synthesizing data and insights into clear, actionable recommendations for leadership and cross-functional teams.
- Proficient in tracking and analyzing marketing performance metrics such as reach, engagement, and conversions to identify areas for optimization.
- Deep understanding of core marketing principles, including branding, audience segmentation, targeting, and positioning.
- Working knowledge of customer relationship management (CRM) platforms and digital analytics tools such as Google Analytics.
- Strong collaboration and relationship-building skills, with demonstrated success working in cross-functional, team-oriented environments.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Experience using Monday.com or similar project management software.
- Unequivocal commitment to the highest standards of personal and business ethics and conduct.
- Mission-driven, guided by core values, and a pleasure to work with.
EXPERIENCE Requirements - Five years of experience developing, executing, and managing multi-channel marketing campaigns.
- Five years of experience working with creative and media buying agencies to execute and manage paid advertising campaigns across digital and traditional channels.
- Three years of experience working with market research companies.
Preferences - Two years of experience using the Google Analytics platform.
- Two years of experience using Salesforce Marketing Cloud or a similar marketing campaign automation platform.
- One year of experience working with a non-profit organization.
EDUCATION Requirements - Bachelor's degree in marketing, communications, or related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.
Preferences - Master's degree in marketing, communications, or data analytics.
CERTIFICATIONS & LICENSURE Requirements Preferences - Google Analytics 4 Certification.
- Salesforce Marketing Cloud Certification (Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Account Engagement Consultant, etc.)
WORK ENVIRONMENT/PHYSICAL DEMANDS - General office environment; temperature controlled.
- Up to 5% travel.
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Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.
Please note:
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means.
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Job Tags
Work at office, Work from home, Flexible hours, Shift work,