Job Description

Were seeking a strategic, creative, and highly organized Social & Content Strategist to elevate The Aesthetic Society s presence across digital platforms. This role leads content strategy and day-to-day execution for our social media and content channelssupporting membership growth and engagement, consumer education, and promotional campaigns for initiatives and events like, The Aesthetic MEET, Symposiums, and the Aesthetic Society Academy and nurturing a sense of community building where they perceive value. This is a hands-on role with a strong creative component. In addition to content planning and copywriting, this person will be responsible for light graphic production taskssuch as resizing artwork, adapting content for various formats (social media, email, PowerPoint, print), and working within brand templates. The strategist will also provide onsite social media and content support at select Aesthetic Society meetings and events, including capturing behind-the-scenes footage, posting real-time updates, and assisting with live content planning. The ideal candidate blends strategic thinking with the technical skills to execute efficiently and consistently. Develop and implement strategic content plans across The Aesthetic Societys consumer-facing and professional-facing channels Write, edit, and schedule social media content (Instagram, LinkedIn, Facebook, YouTube) tailored to each platform Monitor performance analytics, track KPIs, and make data-informed recommendations Maintain and manage a content calendar that supports organizational goals and campaign timelines Track, analyze, and report on key performance metrics across platforms to continuously optimize content and campaign performance Test, learn, and iterate in concert with creative agency and any outside digital firms supporting organization and its growth marketing initiatives Resize and adapt creative assets for social, email, PowerPoint, and print formats Build basic PowerPoint slides (e.g., announcements, QR codes, event info) with clear layout and consistent visual identity Collaborate with creative agency and freelancers on high-level creative needs while owning day-to-day design tasks Coordinate cross-departmentally to support educational programs, membership initiatives, and event promotion Contribute to defining and maintaining brand tone and visual identity across all channels Provide onsite support at Aesthetic Society eventscapture live content, assist with social coverage, and ensure brand alignment in real time Qualifications: Proven ability to analyze data and adapt strategies based on performance insights 3-5 years of proven experience in social media strategy, content creation, or digital communicationspreferably in a nonprofit, healthcare, or association setting Strong writing, editing, and organizational skills Design/layout skills and experience resizing graphics or building clean, on-brand PowerPoint slides Collaborative, detail-oriented, and comfortable managing deadlines across multiple stakeholders Knowledge of the aesthetic space or interest in medicine, education, or professional communities is a plus

INTERESTED APPLICANTS

To apply, please send your resume, a brief statement of interest, and 35 samples of relevant work to socialhire@theaestheticsociety.org with the subject line: Your Name- Social & Content Strategist Application Were specifically looking for examples such as: Analytics reports or case studies demonstrating how data informed strategy, optimization, or campaign results Social media posts or campaigns (with visuals and captions) Short-form video or reel clips (or links) Brief writing samples that show brand-aligned tone (e.g., captions, email copy, promotional blurbs) #J-18808-Ljbffr Kentucky Society of Association Executives

Job Tags

Freelance,

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